“CUPRA and ABT have enjoyed an intensive and trusting partnership for many years, which is now being taken to a new level with this cooperation,” says Hans-Jürgen Abt, CEO of the ABT Group. “We are happy to present a customized special edition of the CUPRA Formentor and Leon that carries the ABT denomination.” ABT has been upgrading CUPRA models both visually and technically for many years.
The partnership will start next year with special models of the Formentor and Leon, which are customized by ABT. “Our brands have been closely linked since the founding of CUPRA – both in road car production and on the racetrack,” says ABT CEO Thomas Biermaier. “With the new, even closer cooperation, customers all over the world can look forward to extraordinary special models in the future.” The first two vehicles are just the start of a long-term collaboration over the coming years.
“CUPRA and ABT have enjoyed an intensive and trusting partnership for many years.”, says CEO Hans-Jürgen Abt.
“The CUPRA and ABT collaboration has delivered iconic vehicles that mix the unconventional challenger brand’s ethos with ABT’s unique approach to performance. From the limited edition CUPRA Formentor VZ5 BAT x ABT and its raw road performance to fighting for results in race series including Extreme E and Formula E, the partnership has delivered sales and wins,” said CUPRA’s Executive Vice-President for Sales and Marketing Sven Schuwirth. “Now we’re taking it to a new level. Building on the incredible foundations to produce variants of some of the most desirable models from the heart of Barcelona to customers globally.”
The new partnership was presented together with the first two special models at the “Friends of ABT” event on Thursday evening at the ABT headquarters: More than 250 partners, dealers, media representatives and guests experienced a show of superlatives in Kempten, where new cars from motorsport and refinement were presented. The show was hosted by Marina and Daniel Abt, the fifth generation of the family business founded in 1896.