The Audi MMI (Multi Media Interface) is the main control system for infotainment, navigation and vehicle functions, which optimises the driving experience with its intuitive user interface. The Audi Themes expand these possibilities by allowing drivers to personalise their MMI. Design themes for instruments and displays can be downloaded to give the cockpit a personalised touch.
“We are delighted to further strengthen our partnership with Audi by integrating our designs into the Audi Themes,” emphasises Hans-Jürgen Abt, CEO of ABT Sportsline. “This collaboration is a further highlight of our heritage relationship and enables us to offer a holistic driving experience that appeals to all the senses and can reflect the unmistakable sportiness and performance of ABT in every Audi cockpit.”
With the introduction of the ABT designs in the Audi Themes, the Allgäu-based vehicle tuner is also giving drivers of series vehicles the opportunity to immerse themselves in the exclusive brand world of ABT. This means that all Audi drivers with vehicles built from 2023* onwards can enjoy a piece of the unique performance culture of ABT Sportsline.
A selection of three exclusive logo designs is currently available, which use a powerful visual language to integrate the company's corporate identity into the interior ambience. The white ABT logo can be found on a dark or red background, which is inspired by the dynamic brand bar design.
Beyond this, ABT Sportsline offers vehicle-specific themes for the ABT Legacy Editions RS6-LE, RS7-LE and RSQ8-LE. The range is complemented by two striking ABT XGT designs as well as a special design for the new ABT RS3-R. These iconic designs are available not only for the special models, but for all vehicles with access to Audi Themes and take the viewer on a visual journey that emphasises the unique features of each vehicle. For those looking for even more individuality in their ABT RSQ8 Legacy Edition, unique personalised designs are available.
Each of these designs is available for 15.99 euros gross in the Audi Themes Shop. The range will soon be supplemented by specific design bundles.
* Themes is not available for the following models: R8, TT; for Q2 Themes is not available before model year 2025